Take Clean Mascara to the Next Level with the NEW Bio Charged Mascara!

Introducing Bio Charged, a Plant-Powered Volumizing Mascara to help instantly amplify the look of your lashes with 91% naturally derived ingredients* for visible volume and a full-bodied lash! This week in the blog, we are sharing all the details on this exciting new launch and how to give your lashes undeniable volume with our newest clean mascara.

All Things Bio Charged

Give your lashes a boost of lash-loving volume with Bio Charged! Bio Charged is a clean Plant-Powered Volumizing Mascara that helps instantly amplify the look of lashes without clumping or smudging for natural-looking bold lashes with visible volume. The clean, fuss-free formula effortlessly enhances the look of natural lashes without clumping or smudging for a mascara you are sure to love! Plus, the lightweight monomaterial component ensures easy recycling for a new era of mascara that you can feel good about using.

What is Bio Charged Formulated with?

Bio Charged is enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein to help strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Bio Charged features a biobased lash-hugging fiber brush made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right-touch of TLC.

*Including water. Naturalness according to ISO 16128 standard.

How to Use Bio Charged

To help give your lashes a more volumized look, begin by placing the mascara wand at the base of your lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line. Bio Charged pairs perfectly with Fully Charged Mascara Primer Powered by Magnetic Technology to help add extra length and volume to your lashes.

What to Pair with Bio Charged for the Ultimate Eye Makeup Look

To create your perfect makeup look, we recommend pairing Bio Charged with the On Point Eyeliner Pencil and On Point Tint Creamy Eyeshadow & Primer with Peptides! On Point is a waterproof Eyeliner Pencil that glides on effortlessly for soft definition and a long-lasting customizable look and is available in a neutral brown and deep black shade that can help take your look from day to night. Add some shimmer with the On Point Tint Creamy Eyeshadow & Primer with Peptides that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eye makeup looks!

To shop for Bio Charged Plant-Powered Volumizing Mascara, or other beauty and skincare must-haves, head to purcosmetics.com