Blog

Join In on the Viral Siren Eyes Trend with a Beginner Tutorial

If you are an avid Tik-Toker or frequently read updates from the beauty community, then you have likely heard of the “siren eyes” makeup trend. This sultry look is created with smoky winged eyeline...

6 Simple Ways to Curate the Perfect Self-Care Spa Day For Self-Improvement Month

September is officially Self Improvement Month! That means it is time to focus on self-improvement and find ways to make your everyday life a *little* bit better. Whether that be reading a good boo...

The Ultimate Cool Girl Travel Essentials for Labor Day Weekend with PÜR Beauty

Labor Day weekend is upon us, meaning the time for Summer is slowly but surely coming to an end as we switch out our tank tops for our favorite cardigan. But we’re not saying goodbye to Summer just...

Set Yourself Up for a Glowing Complexion with PÜR’s #1 Best Selling Multitasking Vegan Foundation

With the “clean girl aesthetic” being all the rage, it can sometimes be challenging to find a formula that is both clean and has enough coverage for your specific skin tone and type. Enter: our bes...

How to Use Your Eyeshadow for a Smoky Eyeliner Look

Ohhh, eye liner. A love-hate relationship. Eyeliner can accentuate the eyes and allow creativity but can sometimes be difficult to apply. It is easy to run into issues when applying eye liner in a ...

Niacinamide is Just What Dr. Hadley King Ordered—Here’s Why!

Get your pencils out and get ready to take notes—Dr. Hadley King, an award-winning New York City dermatologist and PÜR’s expert advisor, has entered the chat! Not only does Dr. King run a highly s...

How to Take Your On Point Eyeshadow Look from Day to Night!

So many plans, so little time—right, PÜR beauties? Even though day and night are two different makeup universes, we almost never have time to go home from work and re-do our whole glam from scratch...

Our Secret is OUT! Welcome SILKY POUT!

We’ve been keeping something BIG from you, PUR beauties! Just in time for National Lipstick Day, we’re welcoming Silky Pout, a Creamy Lip Chubby with four shades of pigment-rich color. Self-sharpen...

Max Out Your Glossy Makeup Look with PÜR

Glossy, glowy makeup looks are the only way to go in Summer ’22! Maintaining that glisten all day look can be a little challenging in the summer heat, so this week we’re breaking down how to keep t...

Clean Beauty News and the announcement of our Clean Beauty Favorites Best-Selling 5-Piece Skincare & Makeup Discovery Box!

We’re committed to redefining clean beauty all over the world and helping you find everyday skincare, makeup and nail care products that make your day a little (or a lot!) better. The joy of findin...