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Today in the blog we’re feeling nostalgic! Let's take a dive into PUR history and give our best selling powder that started it all the props she deserves! How We Began PÜR was created in 2002 with one goal in mind—to offer PÜR Beauties multitasking beauty solutions that support and never compromise their lifestyle. Our makeup and skincare is designed to accentuate your natural-born beauty with clinically proven technology to leave skin looking and feeling its best, long after the makeup comes off! With cruelty-free and mineral-based ingredients, PÜR continues to transform the industry with our skincare-infused makeup and good-for-you skincare products.   Our Best Selling Powder   We have had one product that started it all and has been a best seller ever since, the 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15! This award-winning all-in-one powder has a lightweight feel that glides onto the skin, effortlessly blending in for a flawless-looking finish with medium, buildable coverage. The no-mess mineral makeup wonder was motivated by the concept of multitasking, mineral-based beauty solutions, and has continued to be a customer favorite! Still a Best Seller Today! While our 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 has been with us since the beginning, it has been a best seller ever since! Check out some press that this fan-favorite powder has received: The 11 Best Setting Powders For Every Occasion on POPSUGAR “Voted the best powder foundation of 2023, we love the PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 because it contains multitudes: it's a mineral foundation powder but it also has SPF!” This Skincare-Infused Powder Leaves My Problematic Skin Looking Airbrushed All Day Long on Style Caster “For less than $30, you’re basically getting four products in one; it’s a foundation, concealer, setting powder and has SPF 15. I’m not the only one who swears by the formula, considering it’s racked up over 2,300 perfect ratings on the brand’s direct website and over 5,700 five-stars at Amazon!” Beauty fans are obsessed with this 4-in-1 mineral powder that's a concealer, foundation, finishing powder and SPF 15 in one (and it costs under $30) on Daily Mail “Think of this PÜR compact as your secret weapon for a perfect complexion with a beautifully even color that makes you look revitalized and full of energy. If you want to give your complexion a quick boost and spend less money on make-up in 2024, turn to PÜR 4-in-1 pressed mineral powder for instant results.” To learn more about PÜR and to shop for more best selling makeup and skincare, head to purcosmetics.com

When you are searching for a new foundation, it can be hard to figure out which one works best for your skin type. With so many different foundation formulas, how can you choose? This week in the blog, we are highlighting the benefits of using a powder foundation, how to apply it, and why we have been loving using a powder foundation!  Our #1 Product At PUR, our powder foundation is out #1 best selling product—and for good reason! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is an all-in-one powder that works as a foundation, concealer, finishing powder, and SPF 15 while giving skin a smoother-looking appearance. Formulated with Ceretin Complex, our proprietary blend of encapsulated Retinol, Lactic Acid, and a Ceramide, Shea Butter, and Vitamin E, 4-in-1 Pressed helps diminish the look of fine lines and wrinkles as it helps moisturize and brighten the look of skin. How to Use a Powder Foundation When you are applying a powder foundation, it is important that your skin is hydrated before applying any products. We recommend applying Cloud Cream Gel-to-Water Hydrating Essence Moisturizer onto the skin before applying any foundation to help prep and prime skin for makeup application. Next, follow the instructions below to get the most out of this best selling powder foundation: For light-to-medium coverage, lightly swirl the Airbrush Blurring Powder Brush into the mess-free compact. Gently dust onto the skin. For medium to full coverage, lightly swirl the Chisel Brush into the mess-free compact. Press powder onto the skin and continue to build. To use as a finishing powder, use the Powder Brush found in Brushing Act 5 Piece Brush Set to help set the complexion. To use as a concealer, gently press the powder onto the skin with the Chisel Brush to help blur the look of imperfections. Don’t Just Take Our Word for It! Take a look at some of the reviews for 4-in-1 Pressed Mineral Makeup and why it is a best seller for a reason! Wonderful Product! “This is amazing!! It is everything as described and more. This has become my new makeup line, I'm so excited to try the other products. It looks natural and goes on smooth and light. So easy and quick to apply a little goes a long way, too! I couldn't be happier!” –Five stars from Luciana Amazing! “This foundation feels so good on my skin, my skin finally can breathe! It is a lightweight foundation that really brightens, smooths your complexion and evens skin tone. It doesn’t cake and is not messy at all compared to liquid foundations. You get a foundation and skincare in one product! After applying this product my skin feels and looks amazing! Definitely recommend!” –Five stars from Nica2020 Love This Powder! “I love this powder—it offers good coverage for the appearance of even skin tone. I love that it has a mirror and SPF so you can use it on days you just want some really light coverage or you can throw it in your purse for a midday touch up!” –Five stars from beckycc8c5 To shop for the best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15, or other must-have beauty and skincare products, head to purcosmetics.com

When doing your makeup, it is super important to prep your skin before applying any foundation or complexion products! Prepping your skin can help your makeup apply smoothly and will help your makeup look better throughout the day. This week in the blog, we are sharing our favorite skin prep products to help you give yourself a flawless-looking complexion! Start with Freshly Cleansed Skin The first step in our skin prep routine is a cleanser! Forever Clean is a Gentle Cleanser that helps replenish skin and restore balance to the complexion as it helps gently remove any dirt or makeup. Formulated with Green Tea, Ginseng, and Vitamin B, Forever Clean helps hydrate and soothe the look of skin, making it a perfect first step in a skin prep routine! Hydrate Your Undereyes After cleansing your skin, we recommend applying our Mellow Eyes Help Hydrogel Rejuvenating Eye Patches! These undereye patches are great for skin prep as they help reduce the look of puffiness and brighten and smooth the look of your undereye area. Formulated with Cucumber Extract, Green Tea Extract, and Argan Oil, these hydrogel eye patches help plump and prep the undereyes. We recommend applying Mellow Eyes after cleansing your skin and leaving them on for 10-20 minutes while you do the rest of your skin prep. Apply a Multitasking Serum Next, we recommend applying our Go with the Glow Niacinamide Drops to help give your skin a more radiant-looking glow! These multitasking drops are great for makeup prep as they help lock in hydration and soothe and soften the look of skin. Formulated with Squalane, Vitamin C, and a Superfood Blend, Go with the Glow helps even the look of skin for a brighter-looking appearance. Don’t Forget Moisturizer! As the last step of your skin prep routine, we recommend applying Cloud Cream to help hydrate, soothe, smooth and prime your complexion. This dreamy, all-in-one Gel-to-Water Hydrating Essence Moisturizer deeply hydrates skin as it preps for makeup application. Formulated with Aloe and Green Tea Extract, Cloud Cream helps reduce the look of dark spots and redness as it quickly absorbs into the skin before you apply any complexion products. To shop for more skin prep products to add to your makeup routine, or other best selling skincare and beauty products, head to purcosmetics.com

The New Year is the perfect time to revamp your makeup routine to include more multitasking products! Here at PÜR, we offer numerous multitasking makeup products to help you save time in your routines while enhancing your natural beauty. This week in the blog, we are sharing some of our must-have makeup products to help you get more out of your makeup in 2024! An All-in-One Powder We couldn’t talk about a simplified beauty routine without starting with our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15! This all-in-one powder serves as a foundation, concealer, finishing powder and SPF 15 protection while instantly giving skin a smoother-looking appearance. Formylated with Waltheria Extract to help brighten and our Ceretin Complex to help improve the look of skin tone and texture, 4-in-1 Pressed Mineral Makeup is a must-have in your simplified makeup routine! Monochromatic Lips and Cheeks Another product we recommend to start multitasking is our Silky Pout Creamy Lip Chubby! This 2-in-1 product works for both lips and cheeks for a naturally-flushed look. Formulated with Sunflower Seed Oil and Rosemary Leaf Extract, Silky Pout helps hydrate the lips and cheeks with a pigment-rich color for a rosy-looking appearance. Available in four different pinky shades, this Lip Chubby is the perfect multitasker to add to your routine! Multipurpose Highlighter Our No Filter Primer Blurring Photography Primer is one of our favorites for multitasking! Formulated with Hemp Seed Oil and Prismatic Blurring Micro-Pearls, this primer helps conceal the look of imperfections for a natural, radiant-looking finish. This skin-loving primer comes in three illuminating shades that work both under makeup and on top of foundation! We recommend applying No Filter under foundation to help illuminate the look of skin, as well as on top of foundation on the cheekbones, nose, and brow bone as a liquid highlighter. Sculpting Concealer as a Highlighter and Contour Another multitasker that we love is our 4-in-1 Sculpting Concealer! This Concealer with Skincare Ingredients helps conceal imperfections, as well as a contour and highlight! Choosing a shade that is slightly lighter than your skin tone can help brighten areas on the face, such as the undereye area, while choosing a concealer a couple of shades darker than your natural skin tone is great for contouring under the cheekbones to give yourself natural-looking definition. To shop for more multitasking products to simplify your makeup routine, or other best selling skincare and beauty favorites, head to purcosmetics.com

While New Year’s Eve is traditionally a holiday full of glamour and celebration, it is also a time for new beginnings! This week in the blog, we are going to share some pure and simple makeup tips to help elevate your natural beauty for the new year. Multitasking Color The first makeup tip we have been loving for the new year is matching your blush and lip color for an effortlessly monochromatic look. This can be achieved with our Silky Pout Creamy Lip Chubby! Available in four different shades, this creamy skincare-infused pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition skin with a natural flush of pigment-rich color for both the lips and cheeks. Natural-Looking Glow Our Skin Perfecting Powder Afterglow Illuminating Highlighter is the perfect champagne-tinted color to add some radiance to the skin for the new year! The creamy formula goes on like a powder and melts into the skin for a natural-looking finish. Instead of only applying highlighter on the cheeks, we also love to apply it on the tip of the nose, the upper brow bone, and the inner corner of the eyes to have a luminous-looking glow on places other than just your cheekbones! Brown Eyeliner A simple way to elevate any look for the new year is to add some eyeliner! Our On Point Eyeliner Pencil in shade Down to Earth is the perfect eyeliner to add a touch of warmth and smokiness to your eye makeup. This self-sharpening gel eyeliner pencil helps deliver maximum color payoff with precise application with a rich brown color that pairs perfectly with our On Point Eyeshadow Palettes. The skincare-infused formula helps moisturize lashes while conditioning the skin around the lash line with a long wear time. Longer-Looking Lashes Another product we love for a pure and simple makeup look is mascara! Fully Charged Mascara Powered by Magnetic Technology is an easy way to help elevate any look as it coats each individual lash for thicker, more volumized-looking lashes. The lash-loving mascara formula helps fight premature lash fallout for lashes that speak volumes with one simple flutter. To shop for more makeup products to elevate your pure and simple look for New Year’s Eve, or other best selling beauty and skincare, head to purcosmetics.com

New Year's Eve is upon us, which means we need to find the perfect holiday lip color for our NYE plans! This week in the blog, we are sharing our favorite Silky Pout Creamy Lip Chubby hues so you can find your perfect lip color to ring in the new year. About Silky Pout Creamy Lip Chubby Silky Pout is a Creamy Lip Chubby that allows you to indulge your pout with the ultimate hydration. Featuring a skincare-infused formula, Silky Pout is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your lips. The pigment-rich color leaves a natural flush on lips and can also be used on the cheeks for a 2-in-1 added blush effect.  4 Different Lip-Loving Shades These creamy Silky Pout lip and cheek pencils are available in four different wearable shades! Choose from Blushing Rosé, a neutral dusty rose for an easy everyday lip, So Peachy, a peachy nude for a pop of color, Sugar Plum, a deep soft berry for the perfect berry lip, or Raspberry Spritz, a honey pink that adds the perfectly rosy hue to the lips. Each of these four shades is worn comfortably as they help moisturize and soften the appearance of lips for the ultimate skincare-infused lip pencil.  Why Our Customers Love Silky Pout While we think Silky Pout is the perfect lip chubby for New Year's Eve, don’t just take our word for it! Check out some of our verified customer reviews about why they love our best selling Silky Pout Creamy Lip Chubby shades: Creamy Without Drying! “The silky pout lip chubby is a great size. It's perfect to carry in a makeup bag, purse, or even in a pocket. I liked that it's self-sharpening. All you need to do is twist the bottom. The coverage was very even. I like that it's a satin finish. I liked the product overall! It's easy to apply and doesn't smudge or bleed too much.” –Five stars from vanessa6297 Hydrating Color “You need this chubby! I love the way this lip color goes on so smoothly and hydrates my lips. The shade “Blushing Rosé” is very neutral and gives just a hint of a mauve pink hue. Added bonus--it is self-sharpening. A perfect item to add to your cosmetic bag!” –Five stars from WKinCLT My New Favorite Lipstick “I’m in love with this lipstick! This one is the perfect balance between matte and hydrating. It doesn’t make my lips look dry and caked, and it lasts a long time. I got the plum shade and it’s perfect with my cool undertones! I will definitely purchase it again.” –Five stars from Julie137 To shop for more makeup products to elevate your New Year's Eve look, or other best selling beauty and skincare products, head to purcosmetics.com

If you have wrapped up your holiday shopping (pun intended) but are still looking for stocking stuffers, you’ve come to the right place! This week in the blog, we are going through some of our favorite makeup and skincare products that fit perfectly in a stocking just in time for the holidays! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 The first product that is a must-have for holiday stockings this year is our best selling 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15! Created with a blend of consciously chosen skincare-infused ingredients, this all-in-one powder serves as a foundation, concealer, finishing powder and SPF 15 protection while instantly giving skin a smoother-looking appearance. The convenient packaging is perfect for on-the-go and is sleek enough to effortlessly fit inside a stocking! Mellow Eyes Hemp Hydrogel Rejuvenating Eye Patches Another product we recommend using as a stocking stuffer is our Mellow Eyes Hemp Hydrogel Rejuvenating Eye Patches! These fan-favorite under eye patches were designed to help reduce the look of puffiness and brighten and smooth the appearance of the undereye area. Infused with a refreshing blend of Cucumber Extract, Green Tea Extract, Argan Oil and more, these hydrogel eye patches help condition, refresh and comfort the delicate skin around the eyes all at once! Self Soothing Nourishing Probiotic Mask Give the gift of self care this year with our Self Soothing Nourishing Probiotic Mask! This hydrating mask makes the perfect stocking stuffer as it helps soothe dry, distressed skin with the comforting power of skin-conditioning Calendula, Chamomile Extract, and Cucumber Extract. Doubling up as a leave on treatment, this multitasking cream formula can be rinsed off or massaged into skin, locking in moisture as an overnight treatment for a 2-in-1 stocking stuffer! Fully Charged Mascara Powered by Magnetic Technology The next gift that we recommend as a stocking stuffer is our Fully Charged Mascara Powered by Magnetic Technology! Powered by innovative magnetic technology, this mascara attracts negatively-charged lashes towards the positively-charged mascara. The lash-loving formula coats each lash with every application, leaving your lashes appearing thicker, more volumized, and more separated, taking lashes to extreme lengths. To shop for more best selling makeup and skincare for the perfect stocking stuffers this year, or other fan-favorite beauty products, head to purcosmetics.com

‘Tis the season for cozy outfits, festive get-togethers, and holiday glam! If you have a holiday party on the horizon, we have the *perfect* makeup look that is both cheery and festive. This week in the blog, we are taking you through the steps on how to achieve effortless holiday glam!  Step 1: Foundation The first step to this holiday glam is foundation. We recommend using Love Your Selfie Longwear Foundation & Concealer to help mask and blur the look of imperfections as it helps enhance your natural beauty. We recommend applying Love Your Selfie with a Liquid Chisel Brush for medium-to-full coverage and an airbrushed-looking glow. *Pro Tip: Love Your Selfie can also be used as a concealer! Unscrew the pump to access a doe foot applicator for an effortless concealer application. Step 2: Setting Powder After applying our foundation and concealer with Love Your Selfie, set your makeup with our 4-in-1 Loose Setting Powder! This Lightweight Blurring Powder helps blur the look of pores and set makeup with a matte finish. Apply the loose setting powder with our Airbrush Blurring Powder Brush and gently sweep the powder onto the face.   Step 3: Blush We can’t have a holiday makeup look without rosy cheeks! Our Skin Perfecting Powder Blushing Act in shade Pretty in Peach or Berry Beautiful adds the perfect pop of color to the cheeks. This skincare-infused blush adds a natural flush of color with a satin-matte finish. We recommend applying this blush with our Blurring Powder Brush for a flawless-looking finish. Step 4: Eyes For a holiday glam eye makeup look, we recommend using our 3-Piece Eye Polish Kit! This glamorous kit includes two cream eyeshadows, a silicone applicator, and a deluxe mini of the fan-favorite Fully Charged Mascara Powered by Magnetic Technology! To apply, use the silicone applicator and sweep shade Gilded Copper or Malted Bronze onto the eyelid for a brilliant, multidimensional look. Finish with a coat of Fully Charged for thicker, more volumized-looking lashes! Step 5: Lips The last step for this holiday look is lips! We recommend using Silky Pout Creamy Lip Chubby in shade Sugar Plum for a soft berry lip. The creamy, skincare-infused lip pencil helps condition lips with a natural flush of pigment-rich color for the perfect holiday pout! To shop the products mentioned in this week’s blog for your next holiday party, or to shop other best selling beauty and skincare, head to purcosmetics.com

While we love the holiday season, we could do without the dry cold weather. If you have been looking for ways to help give yourself a dewy-looking appearance all season long, you’ve come to the right place! This week in the blog, we are going to be giving you our favorite product recommendations so you can maintain a healthy-looking glow even in the Winter. Cloud Cream Gel-to-Water Hydrating Essence Moisturizer The first product we recommend for Winter is a moisturizer! Cloud Cream Gel-to-Water Hydrating Essence Moisturizer deeply moisturizes and soothes the skin with limitless hydration for a more radiant-looking appearance. Formulated with skin-dulgent ingredients such as Green Tea Extract and Aloe to help hydrate and protect the skin from environmental stressors, Cloud Cream is a must-have for cold weather! Self Soothing Nourishing Probiotic Mask The next product that we love for Winter is our Self Soothing Nourishing Probiotic Mask! This skin-loving mask helps soothe dry skin with conditioning Calendula, Chamomile Extract, and Cucumber Extract to help replenish the skin's moisture barrier and reduce the look of redness. Doubling up as a leave-on treatment, this multitasking cream formula can be rinsed off or massaged into skin, locking in moisture as an overnight treatment for an extra boost of hydration. Skin Perfecting Powder Afterglow Illuminating Powder A makeup product that we recommend to give the skin a glowy look is our Skin Perfect Powder Afterglow Illuminating Powder. This powder is an instant pick-me-up that features a golden, sun-kissed sheen for radiant-looking skin all year long! Infused with powerful antioxidants and good-for-your-skin ingredients such as Green Tea and Shea Butter, the Afterglow Illuminating Powder helps soothe and condition skin for a soft, dewy-looking finish. Lit Mist Illuminating Setting Spray Another product we recommend to help revitalize the look of dull, tired-looking skin is Lit Mist! This Illuminating Setting Spray instantly hydrates the complexion for an effortless glowy look as it helps set makeup into place. Lit Mist is formulated with antioxidants such as Green Tea, Ginseng, and Vitamin B to deliver good-for-your-skin ingredients in just one spritz! This setting spray is a must-have for dry Winter Skin to help give yourself a light, dewy shimmer. To shop the hydrating products mentioned in this week’s blog, or other best selling beauty and skincare products, heat to purcosmetics.com

With Thanksgiving season in full swing, it is time to reflect on this past year and think about what we are the most thankful for! While we are always thankful for our new 2023 product launches, this week in the blog we are going to highlight some of our favorite reviews from some of our best selling products! 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 We can’t talk about what we are thankful for without starting with our #1 best selling 4-in-1 Pressed Mineral Makeup! This Broad Spectrum SPF 15 powder foundation features a lightweight feel that glides onto the skin, effortlessly blending in for a flawless-looking finish. Here are some of our favorite reviews of this award-winning powder that customers are super thankful for: “I absolutely love how smooth this powder goes on and how lightless it feels! I would definitely recommend it to any woman I know. The coverage is so light and airy that you feel like you have nothing on at all.” –five stars from christinep93 “This is amazing!! It is everything as described and more. It is easy and quick to apply and a little goes a long way! It covers imperfections very well. I love this powder, I couldn't be happier! I highly recommend it.” –five stars from lucianab1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer Another product we are thankful for is our dreamy Cloud Cream! This Gel-to-Water Hydrating Essence Moisturizer deeply hydrates skin for a softer smoother-looking appearance. Here are some reviews from customers that we are thankful for with this skin-dulgent moisturizer: “This cloud cream lives up to the name as upon opening it is so light and airy. This moisturizer has Green Tea, Shea Butter, Aloe, and encapsulated Retinol. I love this as a primer before your makeup application!” –five stars from lindaconte “I am very picky when it comes to moisturizer and this one was beyond expectations. Cloud Cream Gel-to-Water Hydrating Essence Moisturizer is like nothing I have ever tried before. I love how it does not leave your skin feeling wet. It literally absorbs right away leaving no residue behind.” –five stars from stylist0180 Ceretin Boost Age Defying Retinol Serum Another product that we want to highlight is Ceretin Boost! This Age Defying Retinol Serum is part of our luxurious Spring 2023 skincare collection. Ceretin Boost helps plump, hydrate, and firm the look of skin as it helps even the look of skin tone and texture. Here are some of our favorite customer reviews that we are especially thankful for: “This Ceretin Boost Age Defying Retinol Serum is a game changer for me. I immediately could tell that my skin looked younger, smoother, and more even looking. The fine lines on my forehead and around my eyes were relaxed and filled in from the very first time I used it. The glow of your skin after just one application is incredible!” –five stars from babydock “This Retinol serum is so gentle!! So soothing and plumping. The product sinks into your skin and feels so refreshing and hydrating. I started to notice results within two weeks! So thankful!” –five stars from blackmoon639 To shop the best selling products mentioned in this week’s blog, or other must-have makeup and skincare, head to purcosmetics.com

If you have ever struggled with a blemish or imperfection on your skin before a big event, you know how stressful it can be to try to cover it up with makeup! This week in the blog we are sharing a step-by-step tutorial on the “sandwich concealer” trend that can help make your blemish less noticeable in no time! Step 1: Setting Spray While setting spray is usually the last step in our makeup routines, we are going to start our makeup with setting spray for this sandwich concealer trend! To begin, spray 1-2 spritzes of Lit Mist Illuminating Setting Spray onto your finger and gently press on and around the blemish. Wait for it to dry down before moving it to step 2. Step 2: Loose Powder After the setting spray has fully dried on the skin, we are ready for step 2! With an Airbrush Blurring Powder Brush, gently dip the brush in our 4-in-1 Loose Setting Powder Lightweight Blurring Powder in shade Translucent before tapping off excess powder from the brush. Apply a thin layer of the Loose Setting Powder onto the skin. Sweep away any excess powder so you have a smooth base before moving on to step 3. Step 3: Concealer Next, apply our 4-in-1 Sculpting Concealer with Skincare Ingredients on top of the Loose Setting Powder in a circular pattern around the blemish. Be careful not to apply the concealer directly onto the blemish as we want to be able to evenly blend out the concealer without applying too much product. Allow the concealer to dry down for 3-5 minutes before blending with the Liquid Chisel Brush. Step 4: Setting Powder Now, it is time to repeat! With the same Airbrush Blurring Powder Brush and 4-in-1 Loose Setting Powder Lightweight Setting Powder from step 2, we are going to repeat the same steps. Gently dip the brush in the translucent setting powder before tapping off excess powder from the brush. Apply a thin layer of the Loose Setting Powder onto the skin. Sweep away any excess powder for smooth, even-looking coverage. Step 5: Setting Spray Last but not least, give your skin a final spray of Lit Mist Illuminating Setting Spray to help deliver instant luminosity while setting and refreshing makeup. Allow the setting spray to fully dry before moving onto the rest of your makeup routine and voila! To shop the skin-loving products mentioned in this week’s blog, or other best selling beauty and makeup, head to purcosmetics.com

Singles Day is an exciting holiday dedicated to embracing being single! This fun-loving holiday allows those who are single to celebrate their relationship status. In honor of Singles Day, we want to shine a light on our Love Your Selfie Longwear Foundation & Concealer because you should always have love for yourself—especially on Singles Day! What is Love Your Selfie? Love Your Selfie is a groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer that helps instantly mask and blur the look of imperfections as it helps enhance your natural beauty. With 100 different shades with cool (pink), neutral, and warm (gold) undertones, you are sure to find your perfect match that seamlessly blends onto the skin for an airbrushed-looking finish. What is Love Your Selfie Formulated with? This Longwear Foundation & Concealer is formulated with our age-defying Ceretin Complex that consists of Retinol, Lactic Acid, Shea Butter, and a Ceramide to help gently improve the look of skin tone and texture. Along with Ceretin Complex, Love Your Selfie also includes a blend of Green Tea, Ginseng, and Vitamin B to help address signs of premature aging. How Do I Use Love Your Selfie? Love Your Selfie features a traditional pump and a built-in doe foot applicator to help achieve targeted, buildable coverage. To use as an all-over foundation, apply one to two pumps of Love Your Selfie and blend onto the skin with our Liquid Chisel Brush. For more targeted application in places that you may want more coverage, such as under the eyes or imperfections, use the doe foot applicator and gently apply onto the skin and blend. What Does Love Your Selfie Pair Well with? To achieve a flawless-looking complexion, we recommend pairing Love Your Selfie with our 4-in-1 Loose Setting Powder Lightweight Blurring Powder to help blur the look of pores and help set makeup with a translucent matte finish. To add dimension to the skin for a sun-kissed glow, apply our Skin Perfecting Mineral Glow Bronzing Powder to the cheekbones and Skin Perfecting Powder Blushing Act in Pretty in Peach or Berry Beautiful to the apples of cheeks for a pop of color. To shop the best selling Love Your Selfie Longwear Foundation & Concealer, or other must-have beauty products mentioned in this week's blog, head to purcosmetics.com

As the temperatures outside continue to drop, we will most likely be spending more time indoors to avoid the chilly temperatures. This makes Fall the perfect time to add Retinol to your skincare routine as we will be avoiding the sun and the cold weather, which can make Retinol less effective. This week in the blog, we are talking about how Retinol can help elevate your skincare routine! Why Should You Add Retinol to Your Skincare Routine? Retinol is a mega-popular skincare ingredient that is known for helping to even the look of skin and reduce the appearance of fine lines and wrinkles. Adding a Retinol serum to your skincare routine during the cooler seasons of Fall and Winter is preferred as we typically spend more time indoors to avoid the chilly weather. This makes it the perfect time to implement Retinol as spending time in the sun can make this powerhouse ingredient less effective. Which Retinol Serum Should I Use? Ceretin Boost is our Age Defying Retinol Serum that helps to visibly plump, hydrate, brighten, and firm the look of skin with a quick-absorbing formula for a healthier-looking appearance. This deeply hydrating and firming formula delivers a burst of microspheres that help keep ingredients in their purest form until released upon application.  What is Ceretin Boost Formulated With? Ceretin Boost is formulated with a 2% concentration of our Ceretin Complex, which is a blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide, to help gently improve the look of skin tone and texture, as well as fine lines and wrinkles. This Age Defying Retinol Serum also includes 2% Niacinamide and Marine Biotics to help even and firm the appearance of skin. What Should I Pair with Ceretin Boost? Ceretin Boost pairs perfectly with other products in our skincare collection, such as Sea Fresh Purifying Gel Foam Cleanser to help gently wash away dirt, oil, impurities, and makeup without over-drying or stripping skin. Along with Sea Fresh, we also love pairing Ceretin Boost with Get a Lift Firming Facial Cream to help hydrate, lift, and condition skin for a more even skin tone and texture. To shop the best selling skincare products mentioned in this week's blog, or other must-have beauty products, head to purcosmetics.com

If you can’t get enough of all things skincare and makeup, you need to make sure you are avoiding some common beauty and skincare mistakes! Have no fear—this week in the blog, we are going through four scary mistakes to beware of, as well as recommendations on how to fix each mistake so you can have a flawless-looking appearance in no time! Mistake #1: Sleeping with Makeup On While falling asleep with our makeup on may be something we are all guilty of, it is a major makeup mistake to beware of! Sleeping in your makeup can lead to clogged pores and an uneven skin tone, which is something we want to avoid. Instead, we recommend using our Forever Clean Gentle Cleanser to help gently cleanse away dirt, oil, and impurities to help restore balance to your complexion.   Mistake #2: Not Properly Prepping the Skin The second makeup mistake to beware of is not properly prepping your skin before applying makeup. Using a moisturizer and a primer before applying your makeup can help keep your makeup on longer and help soothe the look of your skin. We recommend applying Tropical C Brightening Vitamin C & Peptide Moisturizer and our No Filter Primer Blurring Photography Primer to help hydrate and prime the skin for a natural, radiant-looking finish. Mistake #3: Applying Skincare in the Wrong Order A common skincare mistake to try to avoid is applying your skincare products in the wrong order. Applying your skincare in order of products with a thinner consistency, such as our fan-favorite Go with the Glow Niacinamide Drops, before applying any products with a thicker consistency, such as our age-defying Get A Lift Firming Facial Cream Moisturizer, can help each product better absorb into the skin to get more dramatic-looking results. Mistake #4: Not Sticking to a Skincare Routine To see results from your skincare, it is important that you consistently use a product for at least a month! If you are not sure how to create a skincare routine, start by choosing a cleanser based on your skin type. A skincare routine example for someone with oily skin would be starting with Sea Fresh Purifying Gel Foaming Cleanser to help deeply cleanse skin before applying a serum such as Ceretin Boost Age Defying Retinol Serum. As a final step, help lock in hydration with our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer for a simple 3-step daily skincare routine. To shop the must-have skincare and beauty products mentioned in this week’s blog or other bestselling PÜR products, head to purcosmetics.com

Halloween is right around the corner, and if you’re not interested in dressing up in an over-the-top costume, you’ve come to the right place! This week in the blog, we are showing you three makeup looks that can replace a costume for the PÜR-fect holiday looks. Pretty in Pink The first Halloween makeup look is a Barbie-inspired look with all things pink! We have been loving all of the pink that came out with the Barbie movie, which is why this pink look is perfect for Halloween this year. To complete this pink makeup look, you will need an On Point Eyeshadow Palette in shade Thursday, Skin Perfecting Powder Blushing Act, and a Silky Pout Creamy Lip Chubby in shade Raspberry Spritz: With an eyeshadow brush, apply shade Day Date all over the eyelid, blending up to the crease. With your finger, press the shade Happy Hour onto the center of the lid to add a metallic finish. Moving onto the cheeks, apply Blushing Act in shade Pretty in Peach or Berry Beautiful to the cheeks. Because this is a Halloween makeup look, don’t hold back on the blush! We want the cheeks to be vibrant and Barbie-esque. Last but not least, apply Silky Pout onto the lips for the perfect pink pout. ‘90s Grunge Up next, we have a nostalgic 90s-inspired look! For this Halloween makeup, we want to have dark smokey eyeshadow and a dark lip liner-lipstick combo. You’ll need an On Point Eyeshadow Palette in shade Saturday, On Point Lip Liner in shade Vamp, and 4-in-1 Lip Duo Dual-Ended Matte Lipstick + Lip Oil in shade Double Date: For this look, we want a messy, smokey-looking shadow for a grungy look. With an eyeshadow brush, apply shade Nightcap all over the eyelid, focusing the color on the lid and blending up into the crease. With your finger, apply shade Dancing Queen onto the center of the lid for a pop of shimmery silver. With the On Point Lip Liner, carefully outline the lips following your natural lip shade. Fill in the center of your lips with the 4-in-1 Lip Duo and let dry before topping the lip with the included oil for a glossy look. Spooky Spiderweb Liner Photo/video credit: @rawmakeup Next, for a simple yet fun makeup look, we have a spooky spiderweb eyeliner! For this eerie liner, all you need is our luxe On Point Waterproof Liquid Eyeliner Pen! First, start by drawing a normal winged eyeliner with the wing extending towards your brow. Next, Draw three vertical lines under the eyes pointed diagonally downwards. Once your lines and your wing are drawn, connect the lines with a “U” shaped line in between each line. Continue drawing the same “U” shape in between each line until you get close to your waterline for a spiderweb effect! To shop the spooky products mentioned in this week’s blog, or other best selling makeup and beauty products to use this Halloween, head to purcosmetics.com

With the holidays right around the corner, it’s time to start thinking about gift ideas! To help get you started with your holiday planning, we want to introduce you to our new luxurious Pure Joy holiday collection! This collection includes four different makeup sets that are perfect for every makeup lover this holiday season. This week, we are breaking down each of our holiday sets so you can get ahead with your holiday shopping! Celebratory Eye Makeup The first set in our holiday collection is Celebrate Yourself! This 2-Piece Eyeshadow Palette & Mascara Kit includes six new buildable matte, shimmer, and metallic skincare-infused eyeshadow hues to create glamorous and customizable eye makeup looks with an intense color payoff that’s always On Point. Complete show-stopping looks with our best selling Fully Charged Mascara Powered by Magnetic Technology to help give your lashes all day length, volume, and curl for makeup that deserves to be celebrated! Whether you keep this indulgent kit for yourself or gift it to a loved one, Celebrate Yourself is sure to be a hit! Double Charged Lashes Next up we have Double Charged, a 2-Piece Fully Charged Magnetic Mascara & Primer Kit! Formulated with lash-loving Carnauba Wax and Vitamin B5, this mascara duo includes our best selling Fully Charged Mascara Primer Powered by Magnetic Technology to coat lashes with a creamy formula that helps increase the appearance of healthier, longer-looking lashes with added volume and curl. Once lashes are prepped and primed, apply Fully Charged Mascara Powered by Magnetic Technology to thicken, volumize, and separate the look of lashes for an all-day, Double Charged performance. The sleek design makes Double Charged the perfect stocking stuffer! Que the Mistletoe Last but not least, the final product in our holiday collection is the Make Your Mark 2-Piece Silky Pout Creamy Lip Chubby! Now available in two lip-loving duos, Empower Yourself and Embrace Yourself, both featuring two full size lip pencils! Empower Yourself includes a punchy Cherry On red and a show-stopping Blushing Rose, while Embrace Yourself includes a luxe Berry Nice and bright Raspberry Spritz hue that are perfect for everyday wear or for holiday nights that wow! The hydrating formula helps protect your delicate lips while imparting a natural flush of pigment-rich lip color for maximum beauty looks. Keep the duos for yourself or gift one to spread the lip-loving cheer this holiday season! To shop more best selling beauty products to gift to someone this holiday season, or other fan-favorite makeup and skincare, head to purcosmetics.com

Here at PUR, we offer many multitasking products to help you streamline your beauty routines and get the most out of our products. Having a product that can be used in different ways can help you save both time and money when getting ready, which is why this week in the blog we are sharing some of our favorite ways to multitask with some of our bestselling products! Silky Pout for Lips and Cheeks The first product that we love to multitask with is our fan-favorite Silky Pout Creamy Lip Chubby! This 2-in-1 product helps perfect your pout and can also be added to cheeks for a naturally-flushed look. Formulated with Sunflower Seed Oil and Rosemary Leaf Extract, Silky Pout helps hydrate the lips and cheeks with a pigment-rich color for a rosy-looking appearance. Available in four different indulgent shades, Silky Pout Lip Chubby is one of our favorite multitaskers! Afterglow for Cheeks, Nose, and Brow Bone Our Skin Perfecting Powder Afterglow Illuminating Highlighter is the PUR-fect champagne-tinted color to multitask with! The creamy formula goes on like a powder and melts into the skin for a natural-looking finish. Instead of only applying highlighter on the cheeks, we also love to apply it on the tip of the nose, the upper brow bone, and the inner corner of the eyes to have a luminous-looking glow on places other than just your cheekbones! Sculpting Concealer as a Highlighter and Contour While we love our 4-in-1 Sculpting Concealer to help cover the look of imperfections with medium-to-full coverage, we also love being able to use this multitasking concealer in both darker and lighter shades to help brighten and contour! Choosing a shade that is slightly lighter than your skin tone can help brighten areas on the face, such as the undereye area and the bridge of the nose, forehead, and chin. Choosing a concealer a couple of shades darker than your natural skin tone is great for contouring under the cheekbones, your nose, or your forehead to give yourself some natural-looking definition and a sun-kissed glow. No Filter as Highlighter Our No Filter Primer Blurring Photography Primer is one of our favorites as it comes in three glowy shades and helps conceal the look of imperfections and skin concerns like fine lines and wrinkles for a natural, radiant-looking finish. We love applying No Filter before applying a foundation or a tinted moisturizer to help illuminate the look of skin. To take the glowy-skin look up a notch, try using No Filter as an additional highlight once you already applied your foundation! Applying a drop of No Filter on the cheekbones can help give your skin a soft, lit-from-within look.   To shop more multitasking must-haves, and other best selling beauty and skincare, shop now at purcosmetics.com

Have you ever wondered if you have dry skin, or if your skin is just dehydrated? It can be tricky to tell the difference, which is why this week in the blog we are breaking down how to tell the difference between dry and dehydrated skin, as well as which products to use to help hydrate and moisturize your complexion!   What is Dry Skin? Dry skin is a skin type, such as having oily skin or combination skin. People who have dry skin do not produce enough oil to help keep their skin hydrated throughout the day, which results in dry, flaky skin. Dry skin can be caused by cold and dry temperatures or different skincare products that are not formulated for dry skin.  What is Dehydrated Skin? Dehydrated skin is similar to having dry skin, but dehydrated skin is temporary and can be treated. This skin concern means that your skin isn’t retaining enough water, which results in dry and flaky skin. Dehydrated skin can be caused by indoor heating and cooling, not drinking enough water, or weather changes outside. How Can I Tell the Difference? The easiest way to determine if you have dry or dehydrated skin is by using the “pinch test”! To do this, simply pinch your cheek for a few seconds, then let go. If your skin immediately bounces back, you most likely have dry skin. If your skin takes a few seconds to bounce back and leaves fine lines behind, you most likely have dehydrated skin. Which Products Should I Use for Dry Skin? If you have dry skin, properly exfoliating your skin 2-3 times a week is very important to help remove any dead skin on your face. We recommend using Joystick Exfoliating Deep Pore Clay Cleansing Stick to exfoliate dry skin before applying a moisturizer such as our 4-in-1 Cloud Cream Gel-to-Water Hydrating Essence Moisturizer or a leave-on treatment such as the Self Soothing Nourishing Probiotic Mask to help replenish hydration to the skin. Which Products Should I Use for Dehydrated Skin? If you have dehydrated skin, it is important that you regularly moisturize your skin to help keep your skin hydrated. Exfoliating 1-2 times a week with Joystick Exfoliating Deep Pore Clay Cleansing Stick can help remove dead skin before moisturizing with Tropical C Brightening Vitamin C & Peptide Moisturizer to hydrate skin without weighing it down throughout the day. To shop for more hydrating skincare to elevate your daily routine, or other best selling beauty products, head to purcosmetics.com

Foundation and concealer are two products that both help even the look of your complexion for a more even-toned appearance. However, both of these products are used differently on your skin! This week in the blog, we are going to break down the difference between foundation and concealer, as well as how important they both are in your makeup routine! What is Foundation and What Does it Do? Foundation is a complexion product that is used as a base for the rest of your makeup. Each foundation varies in the amount of coverage, either light, medium, or full, which tells how much of your natural skin will show through. If you want a foundation to lightly cover your skin for a more even-looking skin tone, we recommend our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 for a light but buildable coverage with a dewy-looking finish. If you want to cover blemishes or dark spots with more coverage, we recommend Love Your Selfie Longwear Foundation & Concealer to help mask imperfections with a full coverage, natural-looking finish. What is Concealer and What Does it Do? Concealers tend to have smaller packaging because it is intended to be used as a spot treatment for smaller areas on the skin, such as dark under eye circles and blemishes. For a fuller coverage concealer, try our 4-in-1 Sculpting Concealer Brightening and Hydrating to help cover the look of imperfections with medium-to-full coverage and a lightweight feel. For a more brightening concealer, we recommend our Disappearing Ink 4-in-1 Concealer Pen for extra hydration and buildable coverage to help brighten the look of dark circles and blur the look of blemishes. How Can I Use Foundation and Concealer Together? To use foundation and concealer together, start with the foundation of your choosing to build a base coverage on your skin. Starting with foundation helps you cover imperfections and even the look of skin tone before adding more coverage with concealer. Once foundation is applied, we recommend applying concealer on areas where any darkness or redness may show through, such as under the eyes and on any blemishes. Pro Tip: To help elongate the wear time of foundation and concealer, we recommend using a setting powder, such as our 4-in-1 Loose Setting Powder, to help set makeup into place. How Can I Use Foundation and Concealer Separate? For a more natural look, you do not have to use both foundation and concealer together! We recommend using a concealer, such as 4-in-1 Sculpting Concealer Brightening & Hydrating, as a spot treatment for any blemishes or dark spots, for a barely-there look. Or, for a “no makeup, makeup” look, we love using our 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 and a little blush and mascara for an effortless makeup look! To shop the must-have complexion products mentioned in this week’s blog, or other best selling beauty and skincare, head to purcosmetics.com

As Fall time quickly approaches, we start thinking about all the things we look forward to with the new season—chunky sweaters, boots, Fall layers, and new beauty routines! Switching our makeup and skincare routines from Summer to Fall is an exciting way to bring in the new season. This week in the blog, we’re going through all of our Fall transitional beauty must-haves. Give Your Skin a Boost of Moisture Cooler temperatures are known to cause dryness and flakiness on the skin. To help avoid this while we transition from Summer to Fall, try adding our Self Soothing Nourishing Probiotic Mask into your skincare routine! This hydrating mask helps replenish the skin's moisture barrier with a soothing blend of Probiotics, Cica, and a Ceramide to help soothe redness. This multitasking cream formula can be rinsed off or left on the skin as an overnight treatment, making it the perfect addition to your Fall beauty routine. Matte Skin While dewy-looking skin was all the rage this Summer, natural-to-matte foundation is perfect for Fall! Our Love Your Selfie Longwear Foundation & Concealer is an all-in-one skincare-infused foundation that helps reduce the look of imperfections as it helps enhance your natural beauty. Formulated with Green Tea, Ginseng, and Vitamin B, this medium-to-full coverage foundation helps even the look of skin with a natural, skin-like finish. Deeper Eyeshadows Another way to swap your makeup from Summer to Fall is through your eyeshadow! Using rich brown shades, such as the colors in our On Point Eyeshadow Palette in shade Friday, for a warm smokey eye. This eyeshadow palette features matte, shimmer, and metallic shades to create a neutral eyeshadow look that sparkles for all of your Fall occasions. Brown Eyeliner We have been loving the look of brown eyeliner for Fall! Our On Point Eyeliner Pencil in shade Down to Earth is the perfect eyeliner to add a touch of warmth and smokiness to your eye makeup. This self-sharpening gel eyeliner pencil helps deliver maximum color payoff with precise application with a rich brown color that pairs perfectly with our On Point Eyeshadow Palettes. The skincare-infused formula helps moisturize lashes while conditioning the skin around the lash line with a long wear time. Berry Lipstick The last makeup swap to make for Fall is lipstick! Our Silky Pout Creamy Lip Chubby in shade Sugar Plum is a soft berry that is perfect for cooler weather. This creamy skincare-infused lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your lips with a natural flush of pigment-rich color. To shop more products to add to your beauty routines for Fall, or other best selling skincare and makeup, head to purcosmetics.com