Cloud Balm Hydrating Lip Treatment with Bakuchiol

Indulge your lips with this high shine, pearl lip treatment that blurs the lines of skincare and makeup with one simple swipe with the Cloud Balm Hydrating Lip Treatment with Bakuchiol & Shea Butter.

$20.00

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  • Instantly soothes & hydrates dry, chapped lips
  • Peptide-infused formula helps plump & define lip contour
  • Creates a protective barrier to prevent moisture loss
  • Improves lip texture & tone with continued use
  • Can be worn alone or as a base under lipstick
  • Provides both immediate & long-lasting hydration
  • Helps diminish the appearance of fine lines around the lips

Product Description:

PÜR Minerals Cloud Balm Hydrating Lip Treatment with Bakuchiol is a high-shine, vegan lip treatment that combines visible care and high shine in one simple swipe. The cushiony, cloud-like formula is designed for everyday ease and helps lips look smoother, softer, and comfortably hydrated.

In a consumer perception study, 100% of participants said this product enhanced the look of their natural lips, moisturized lips quickly, and improved their overall lip appearance.

Formulated with Sodium Hyaluronate, a deeply penetrating form of hyaluronic acid, attracts moisture to help visibly plump the look of lips, smooth the appearance of fine lines, and create a dewy, high-shine finish. Shea Butter, rich in essential fatty acids and vitamins, helps nourish and protect lips while forming a comfortable, non-greasy barrier with a soft, cloud-like texture. Bakuchiol, a plant-derived collagen booster, helps smooth the appearance of fine lines and enhance lip volume over time for softer, fuller-looking lips with continued use.

The multitasking, skincare-first formula is ideal for anyone who wants lip care that goes beyond basic moisture, delivering both conditioning benefits and a polished, high-shine look. At 0.5 oz / 15 mL, Cloud Balm offers a generous amount of product in a convenient size that fits easily in a purse, makeup bag, or desk drawer for quick, on-the-go application.

PÜR Minerals formulates without over 1,300 potentially harmful ingredients and is always clean, cruelty-free, consciously crafted, and vegan.
0.5 oz | 15 mL

Ideal For:

Ideal for all lip types, especially those with dry lips or visible fine lines who want fuller-looking, smoother lips with lasting hydration and a high-shine finish that helps prep lips for longer-wearing, more comfortable lip product application.

Certifications/Claims:

  • Clean
  • Vegan
  • Cruelty Free
  • Formulated without over 1,300 potentially harmful ingredients
  • Consciously crafted
  • Macys Conscious Beauty Certified
  • Ulta Conscious Beauty Certified

This Product Does Not Contain:

  • Aluminum
  • Alcohol
  • Animal-Derived Ingredients
  • Beeswax
  • Mineral Oil
  • Parabens
  • Phthalates
  • PEGs
  • Petrolatum
  • Petroleum
  • Retinyl Palmitate
  • Silica
  • Silicones
  • SLS
  • Sulfates

Apply generously to clean, dry lips throughout the day as needed; for an intensive overnight treatment, apply a thicker layer before bed; can also be used under lipstick as a hydrating primer for smooth, comfortable color application.

Key Ingredients:

  • Sunflower Seed Wax | ensures a soft and smooth texture
  • Shea Butter | delivers deep hydration and restores moisture to the lips
  • Candelilla Wax | provides a glossy finish and seamless application
  • Bakuchiol | helps protect the lips from environmental stressors
  • Sodium Hyaluronate | enhances hydration and plumpness

Below is the full ingredient list, including skincare actives, botanical extracts, and preservatives used to ensure product safety and performance:

DIISOSTEARYL MALATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, BIS-DIGLYCERYL POLYACYLADIPATE-2, POLYBUTENE, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, BUTYROSPERMUM PARKII (SHEA) BUTTER, EUPHORBIA CERIFERA (CANDELILLA) WAX, SYNTHETIC WAX, BAKUCHIOL, SODIUM HYALURONATE, GLYCINE SOJA (SOYBEAN) OIL, TOCOPHEROL, SUCROSE TETRASTEARATE TRIACETATE, RICINUS COMMUNIS (CASTOR) SEED OIL, FLAVOR (AROMA), GLYCERYL CAPRYLATE, HYDROGENATED CASTOR OIL, SODIUM SACCHARIN, MICA, TITANIUM DIOXIDE (CI 77891).

Q: Is Cloud Balm recommended by dermatologists for severely chapped lips?
A: Cloud Balm is dermatologist tested and formulated with sodium hyaluronate, shea butter, and bakuchiol to help visibly smooth, hydrate, and improve the overall appearance of dry lips. In a consumer perception study, 100% of participants said it moisturized lips quickly and improved their overall lip appearance; however, it is not a medicated treatment for severely cracked or bleeding lips.

Q: Is Cloud Balm sticky or greasy?
A: No, Cloud Balm has a cushiony, cloud-like texture that feels smooth and comfortable on the lips, delivering high shine without a heavy, sticky, or greasy residue.

Q: Does Cloud Balm tingle or contain plumping ingredients?
A: No, Cloud Balm does not rely on tingling agents for plumping; instead, it uses sodium hyaluronate to attract moisture and bakuchiol to help smooth the appearance of fine lines for fuller-looking lips over time.

Q: Can I wear Cloud Balm under lipstick?
A: Yes, Cloud Balm works beautifully as a hydrating lip prep step, helping smooth the look of fine lines and create a softer, more even canvas for longer-lasting, more comfortable lipstick application.

Q: Is Cloud Balm vegan and cruelty-free?
A: Yes, Cloud Balm is clean, vegan, cruelty-free, and formulated without over 1,300 ingredients PÜR chooses to avoid.

Beauty, PÜR & Simple

Clean, skin-loving formulas that feel good, look effortless, and do more with every wear.

Where Clean Meets Performance

Clinically inspired, skin-loving formulas that do more than just cover.

✓ Multitasking formulas with skincare-first ingredients

✓ Designed for real results + everyday ease

✓ Always clean, cruelty-free, and consciously crafted

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Sodium Hyaluronate

Deeply penetrating form of hyaluronic acid that attracts moisture to visibly plump lips, smooth fine lines, and create a dewy, high-shine finish.

Shea Butter

Rich in essential fatty acids and vitamins that nourish and protect. Creates a comfortable, non-greasy barrier with a cloud-like texture.

Bakuchiol

Plant-derived collagen booster that smooths fine lines without irritation, enhancing lip volume over time for softer, fuller-looking lips.

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94% said their skin felt smoother, softer, and hydrated.*

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FAQs

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Disclaimer:Results based on a consumer perception study. Individual results may vary. Statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.