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Bold, Defined Brows Bold brows are in! With PÜR's long-lasting brow powder, you don't need to be a makeup artist to get perfectly defined brows. This unique fiber formula adds naturally bold definition to sparse and uneven brows for a look that's always natural, never "drawn on". Use the innovative flocked applicator to groom and sculpt for the perfect arch or reach for your eyeliner brush for double duty use as a smoky eyeliner.

Conceals, brightens, clarifies and is packed with age-defying ingredients all-in-one! Disappearing Act Concealer covers lines, dark circles, and blemishes. Easily blendable and buildable, this mini concealer brightens, balances and lifts the skin's appearance with minimal effort. 

PÜR’s encapsulated water complex delivers Swiss Alps-sourced mineral water deep into the skin to hydrate for lasting radiance. HydraFluid’s lightweight formula satisfies the desire for dewy, breathable, luminous-looking skin and a bare-looking but perfect complexion.

What it is: A revolutionary powder-to-cream under eye concealer. 

What it does: Conceal and set in one step! Say goodbye to the hassle of setting, waiting and baking. This innovative Shake & Bake concealer melts into the skin to mask imperfections and sets to a smooth, long-lasting, crease-free finish that doesn’t cake. Translucent powder is built into the innovative formula, so the look of dark circles and blemishes fade away. The formula—a combination of green tea, ginseng and B vitamins along with our proprietary age-defying Ceretin Complex that helps stimulate and lift skin’s appearance while helping to absorb excess oil. The result is a smooth and creaseless finish that lasts for hours and won't settle into fine lines. A mini, flat-edge Contour Blending Sponge is included for easy application. Simply blend and go. Your makeup routine just got shorter. 

Conceal & Correct This is you concealer, spot brightener, problem skin clarifier and anti-aging skincare all-in-one! Disappearing Act covers unsightly lines, dark circles and blemishes. Easily blendable and buildable, Disappearing Act cream concealer brightens, balances and lifts the skin's appearance with minimal effort.

What it is: A concealer pencil to target and cover imperfections with precision.

What it does: Camouflage stubborn blemishes that can be hard to cover without caking on traditional concealers. This concealer pencil targets imperfections with an ultra-pigmented, full-coverage formula its fine tip also allows for “focused concealing” to hide even the smallest blemishes. This must-have pencil is also enriched with skin-perfecting Ceretin Complex so this concealer also helps correct each blemish it covers by coating it with hydrating, brightening, energizing and age-defying skin care that helps skin look its best while it heals. Plus, it contains antioxidant-rich green tea to protect the skin from further environmental damage. It’s long-lasting matte finish means that your blemishes won’t make an appearance midday.

Go outside the lines.Prime and line your pout with these lip perfecting liners. On Point glides on easily and locks lip color into place to prevent color from bleeding and feathering. The long-wear formula contains a plumping peptide that improves the appearance of lips for the look of a fuller, smoother pout.

Matte makeover.Dump those dry matte lipsticks. Velvet Matte Liquid Lipsticks provide sumptuous lip color in an innovative mousse texture that glides on with ease and coats lips in a rich and conditioning burst of color in a true matte finish. Designed with color perfecting technology, the formula does not flake or dry lips and provides a smooth and flawless finish. Soft, kissable lips and bold colour – it’s everything you want in a matte.