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Make Skincare Your Self Care

When you think of self-care you probably think of doing yoga or taking a hot bath, but one rarely thinks of skincare as self-care. Many people may cringe at the thought of washing their makeup or s...

It's July 4th! Time to Get Red, White and Cool with PÜR

So, it’s the middle of summer and July 4th is upon us. Happy 4th of July! This means fun in the sun with tons of socially distant outdoor activities, staycations and relaxing by the pool. Dependin...

June 21st is National Selfie Day!

Most foundation ranges are either too light or not dark enough. PÜR took a deep dive into the beauty industry to see what makeup lovers around the world are seeking from their complexion products. ...

June is Acne Awareness Month

June is acne awareness month. Did you know that according to the American Academy of Dermatology Association: “Acne is the most common skin condition in the United States, affecting up to 50 millio...

It's National Best Friends Day

Happy Best Friends Day! June 8th is National Best Friends Day. A day to celebrate the person who has earned the title of your best friend. Of all the people who have come into your life, a best fri...

Ask the Expert: Collagen and Your Skin

In a weekly Facebook Live series on PÜR, The Complexion Authority, Lynnette Cole, Licensed Esthetician and Global Education Director at PÜR, takes a deep dive into beauty and skincare related quest...

Trend Alert: Watercolor Makeup and How to Wear It

Watercolor makeup is one of summer’s hottest makeup trends, and at PÜR we are here for it! If you’re unfamiliar, watercolor makeup is a soft and dreamy makeup technique where lids, lips and cheeks ...

Prejuvenation, The New Skincare Trend on The Block

Most of you have heard the term rejuvenation, but have you met the new kid on the block, “prejuvenation?” Prejuvenation is a relatively new term in the beauty industry, but it is more than just a t...

Mother's Day Gift Guide

Mother’s Day, a day to show the woman who means the most to you how much you care. A day to celebrate that special person no matter who they may be. Whether it be an aunt, your sister, a neighbor, ...

Multitasking Beauty Secrets Revealed

Did you know that one of the beauty industry’s best-kept secrets is that many makeup and skincare products have a dual purpose? Multitasking makeup and skincare products not only save you time and ...