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OUR HISTORY

WHY US?

Since the brand’s inception in 2002, we have redefined clean beauty with one mission in mind—to offer PÜR Beauties multitasking beauty solutions that support—never compromise—their lifestyle. 

OUR
STORY

Motivated by the concept of multi-tasking, mineral-based beauty solutions, the innovative line has expanded into a full spectrum product mix of efficacious complexion and color makeup products and transformative skin care solutions.

PÜR, a subsidiary of the Astral Health & Beauty franchise, believes that innovative, skin care-infused products are the only way to go! Each carefully created makeup and skin care product is designed to accentuate your natural-born beauty by blurring the look of skin imperfections and help correct the skin’s overall appearance using clinically proven technology.

ETHICAL INGREDIENTS

PUR
PERFORMANCE

Breathe easy knowing that we formulate cruelty-free products that never contain parabens, gluten, talc, petrolatum, mineral oil and SLS. At PÜR, we’ve done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools and skin care products that are never tested on animals and always cruelty free.

CRUELTY FREE
NO TOXINS
NON-TESTED ON ANIMALS

ALWAYS CRUELTY FREE

ALWAYS PUR

We constantly thrive for better sustainable
practices so this year we updated our packaging
so it’s more sustainable and recyclable.