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Your 5-Minute Face Starts Here

Ready, set, simplify. This all-in-one starter kit includes four of our top-rated beauty essentials—designed to deliver lightweight coverage, skincare benefits, and a natural finish in just minutes. Featuring our best-selling 4-in-1 Pressed Mineral Makeup SPF 15, cruelty free application brush, hydrating face primer, and lash-lifting mascara, it's the perfect routine for beginners, pros or anyone looking to get started with good-for-you mineral makeup. Clean, multitasking formulas give you buildable coverage, added skincare benefits, and visible results—without the guesswork.

Long Luxe Lashes Take your lashes to the extreme with PÜR's mascara miracle! If you’re looking for the best no clump mascara, you’ve found it. Fortified with Argan Oil, this game-changing volumizing mascara envelops lashes in nourishing, knockout colour with endless build and dewy sheen. With our exclusive, clump-resistant mascara wand, getting smooth, evenly coated lashes is easy — even in tough inner corners! Now, that's a stroke of genius.

Instantly amplify the look of lashes and take clean to the next level with Bio Charged Plant-Powered Volumizing Mascara. Enriched with a hybrid complex of clean 91% naturally derived ingredients* including Fermented Red Ginseng, Shea Butter, Vitamin C and Pea Protein, this vegan Bio Charged Mascara helps strengthen the appearance of lashes for undeniable volume and a full-bodied look with a pure from wand-to-goop formula. Our wand isn’t just any wand, the biobased lash-hugging fiber brush is made from conditioning Castor Oil to help deliver the look of stunning lashes with just-the-right touch of TLC. The clean, fuss-free formula enhances the look of your natural lashes effortlessly without clumping or smudging! Plus, the lightweight mono-material component ensures easy recycling. Embrace a new era of mascara, where clean is not just a promise, but a standard.

*Including water. Naturalness according to ISO 16128 standard.

Bold, Defined Brows Bold brows are in! With PÜR's long-lasting brow powder, you don't need to be a makeup artist to get perfectly defined brows. This unique fiber formula adds naturally bold definition to sparse and uneven brows for a look that's always natural, never "drawn on". Use the innovative flocked applicator to groom and sculpt for the perfect arch or reach for your eyeliner brush for double duty use as a smoky eyeliner.

Expert Foundation Application

Powder Partner

The Chisel Brush is a professional makeup brush designed exclusively for the flawless application of PÜR's 4-in-1 Pressed Mineral Makeup Foundation; however, it also works well with other PÜR powders.

Incredibly hydrating, yet light, water-based 4-in-1 Cloud Cream is a moisturizing dream come true. Enriched with age-defying, skin-smoothing Ceretin Complex, the moisturizing, light-as-air 4-in-1 Cloud Cream nourishes and primes skin with limitless hydration for a radiant and healthier-looking complexion that glows. Skin is instantly moisturized, prepped and primed so makeup can go on flawlessly. Skin practically drinks in the hydrating, plumping benefits. Soothing Green Algae Extract helps protect skin from damage caused by visible blue light, a common environmental stressor that can cause oxidative damage to the skin. The innovative Gel-to-Water Hydrating Essence Moisturizer cream magically transforms upon application. So pillowy and fresh, without being sticky, your skin will look so dreamy, you might feel like you’re on cloud nine! The unique gel-to-water texture also doubles as a primer.

Why You'll Love It: 

• Gel-to-water texture delivers weightless hydration
• Ceretin Complex helps improve the look of skin texture & smoothness
• Superfood extracts (green algae, raspberry, pomegranate) support healthy-looking skin
• Absorbs quickly for soft, refreshed skin without heaviness
• Clean, vegan & cruelty-free daily moisturizer

Consumer Study:

✓ 98% said skin felt hydrated and lightweight*

✓ 96% agreed it sealed in moisture, restored balance, and would recommend to a friend

✓ 90% said skin looked healthier*

Finish & Coverage:

✓ Texture: Gel-to-water cream

✓ Finish: Skin feels soft, smooth, and hydrated