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Opposites attract with this cruelty-free, age-defying Fully Charged Mascara Powered by Magnetic Technology that has a revolutionary "magnetic" polymer matrix that wraps a positively charged elastic veil around each lash to instantly lift, separate and define each lash for maximum, long-lasting performance. Fortified with a specialized blend of ingredients to help condition and strengthen to help prevent lash loss. Confidently fight the eyelash aging process as you strengthen, thicken, lengthen and separate eyelashes for gorgeous lashes that wow.

Adds extra length and volume to your natural lashes in one swipe. It works seamlessly with our bestselling mascara, Fully Charged!

How To Use

When applying the second coat of primer, focus the wand at the base of the lashes by wiggling the wand back and forth at the lash line. This will create the look of naturally fuller, more voluminous lashes and help fill in sparse areas before applying mascara and false eyelashes.

INGREDIENTS

Carnuba Wax | Build volume and lengthen lashes creating the perfect foundation to apply Fully Charged Mascara

Panthenol and Sunflower Seed Oil | Conditions lashes to keep them flexible and less brittle

AQUA, GLYCERYL STEARATE, C18-36 ACID TRIGLYCERIDE, VP/METHACRYLAMIDE/VINYL IMIDAZOLE COPOLYMER, CETYL PALMITATE, STEARIC ACID, PROPANDIOL, STEARETH-20, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, PVP, STEARETH-2, PHENOXYETHANOL, POLYQUATRINUM-10, PHOSPHOLIPIDS, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PANTHENOL, DIPROPYLENE GLYCOL, MAGNESIUM ALUMINUM SILICATE, HYDROXYETHYLCELLULOSE, AMINOMETHYL PROPANOL, CAPRYLYL GLYCOL, CHLOROPHENSIN, DISODIUM EDTA

Tighten Up Want firmer-looking skin? Leave the heavy lifting to us. Get A Lift targets the look of lines, wrinkles and sagging skin with a triple-action, nature-based formula that firms, smoothes and tightens. In a six-week clinical study, 99 percent of users reported firmer results!

PÜR’s encapsulated water complex delivers Swiss Alps-sourced mineral water deep into the skin to hydrate for lasting radiance. HydraFluid’s lightweight formula satisfies the desire for dewy, breathable, luminous-looking skin and a bare-looking but perfect complexion.

Get a smoother, brighter and healthier-looking complexion with this exfoliating deep-pore cleansing stick. This all-in-one cleanser, exfoliator and toner foams on contact to instantly draw out dirt, oil and impurities with charcoal and Moroccan Lava Clay. Suitable for all skin types, but specifically formulated for congested, acne-prone skin.

Expert Foundation Application

A Cream or Liquid Partner The magic behind the PÜR look. Achieve complexion perfection every time you apply your liquid foundation. Designed specifically for PÜR's liquid foundations, this full-headed brush uses a unique blend of synthetic and natural fibers to deliver a flawless, airbrushed finish with ease. Ideal for applying and layering liquid makeup, the Liquid Chisel Brush can also be used for powder application.

Revitalize the look of dull, tired skin with Lit Mist, an Illuminating Setting Spray that instantly hydrates the complexion for an effortless glow, sets makeup and helps protect against signs of aging caused by high energy visible blue light.

HIGHLIGHTS

In seconds, this Illuminating Setting Spray delivers hydration to the skin for an all-day-looking glow… it’s an instant makeup-setting pick-me-up! Lit Mist helps revitalize the look of dull, tired skin, leaving behind a light, dewy shimmer for long-wear looks with effortless radiance. This refreshing setting spray is infused with antioxidants to help protect skin against environmental stressors, such as high energy visible blue light, throughout the day. Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, delivers good-for-your-skin nutrients in just one spritz! A beauty must-have, this invigorating face mist is formulated with Glycerin, Coconut Acid and Safflower Seed Oil to help nourish skin. Just spray and go! Your skin will thank you.

4-in-1 Love Your Selfie is a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

What it does:

• Instantly masks and blurs the look of imperfections with medium to full coverage
• Helps protect skin against damage caused by high energy visible blue light
• Helps shield skin from environmental stressors, like pollution
• Helps smooth the appearance of skin and refine the look of skin texture and tone

Transformative Ingredients:

Energy Complex | A combination of ginseng, green tea and vitamin B that helps rejuvenate the look of skin
Lingonberry Extract | Helps protect skin against damage caused by high energy visible blue light
Polysaccahride Film | Provides a protective, breathable film on skin to help shield skin from environmental stressors, like pollution
Ceretin Complex | Helps smooth the appearance of skin and refine the look of skin texture and tone

Ready to love your complexion?

It’s time to love your skin, your selfie and the way you look from every angle with 4-in-1 Love Your Selfie. This groundbreaking, all-in-one, skincare-infused Longwear Foundation & Concealer instantly masks and blurs the look of imperfections as it helps enhance your natural beauty. Enriched with age-defying Ceretin Complex and antioxidant-rich Energy Complex, that’s made from a signature blend of Green Tea, Ginseng and Vitamin B, this redefining complexion miracle is makeup you can feel good about. Packed with good-for-your-skin nutrients, this medium-to-full coverage foundation & concealer helps fight against environmental stressors, as well as the skin-damaging effects caused by exposure to daily, high energy visible blue light. Choose your perfect match from 80+ vegan-friendly shades—consisting of cool (pink), neutral, and warm (gold) undertones—that seamlessly blend onto the skin for an airbrushed-looking glow that’s universally flattering. Help conceal blemishes, dark spots and imperfections with the targeted, built-in doe foot applicator, or achieve buildable, all-over coverage with the convenient, traditional pump. Go ahead and snap your best selfie… we’ve got Ü covered for a finish that’s so flawless-looking, you’ll skip the filters!

Why You'll Love It:

✔ Dual applicator: pump + doe foot

✔ Matte, full-coverage finish

✔ Skincare-infused with Ceretin Complex

✔ Shields skin from blue light & pollution

✔ Clean, vegan & cruelty free

How to Use:

For Foundation: Pump 1–2 drops onto skin or brush, then blend outward for seamless all-over coverage.

For Concealer: Use the doe foot applicator to target blemishes, dark spots, or undereyes, then blend.

Consumer Study:

✔ 100% said coverage looked flawless all day

✔ 97% agreed it didn’t cake or settle into lines

✔ 93% said skin felt more hydrated after use

✔ 90% agreed complexion appeared smoother over time

Finish & Coverage:

✔ Texture: Longwear Hybrid

✔ Finish: Natural, Matte

✔ Coverage: Breathable, Medium-to-Full

FAQs:

Is this foundation safe for sensitive skin? Yes! Non-comedogenic, dermatologist-tested, vegan and fragrance-free. Ideal for reactive, mature or eczema-prone skin. customers.

Can I layer this foundation with primer and setting spray? Absolutely—pair it with PÜR primer or a setting mist for enhanced wear and glow control.

Does it transfer or wear off during the day? It's sweat- and transfer-resistant and designed for long wear. Minimal fading or creasing reported.

Is SPF included? No—this formula focuses on coverage and skincare. Add your favorite broad-spectrum sunscreen when needed.