Blog

This New Complexion Product Is Redefining Standards One Shade At A Time

If you’ve been keeping your eyes and ears to beauty industry buzz, you might have heard that PÜR just launched a whopping 100, true-to-you shades of the new 4-in-1 Love Your Selfie™ Longwear Fo...

Everything You Need to Know About Identifying Your Undertone

Perusing the aisles of our favorite beauty store trying to locate the perfect foundation shade. Whether you’re looking for an everyday staple or shopping for a major event, it’s no secret that foun...

Behind PUR’s New Out of the Blue Collection

If you’ve perused around your local ULTA or visited PUR’s Instagram account, you might’ve seen the new Out of the Blue Collection featuring innovative, light up components and a unique ingredie...

The Perfect Makeup Products for Your Sultry Valentine’s Day Date Look

If nothing else, Valentine’s Day is the perfect occasion to enjoy a stress-free day filled with positive affirmations, yummy chocolates, self-love and ultra-glam makeup. Whether you’re heading out ...

All About Blue Light + Meet the Out of the Blue Collection

It’s time to get serious about protecting our skin! Whether you’re an expert skincare junkie with a medicine cabinet full of product or simply a beauty lover looking to build out nutrient-rich regi...

Love Your Skin + Learning Your Skin Type

Our complexion is constantly evolving, so understanding your skin’s specific needs is no easy task…even for the pros! From external factors, like weather, to internal contributors, like diet and ho...

Colder Temps Are Coming…Is Your Skin Prepared?

Putting together an effective skincare routine can be a daunting task and customizing it for each season is no easy feat! For many of us, the coldest months are approaching, so we’re dishing our be...

Out with the Cold, In with the New—Give your collection a makeover with these irresistible steals!

Keeping with the new year trend, it’s important to revamp your makeup and skincare collection with game-changing formulas and unmatched color products that help you stay glam through cold, winter m...

Beauty—PÜR and Simple

Kicking off the New Year means reevaluating your goals, picking up healthy habits and committing to achieving the life you crave. For some, that may look like a brand-new gym membership or an inspi...

PÜR’s Best-Selling Products of 2018 … By Category

As we close out the year and fix our eyes on creating a memorable 2019, let’s turn back the clocks one last time to see which best-selling products left PÜR Beauties swooning last year.