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The Skin Trick Makeup Artists Swear By

Let’s get to the point. Your makeup doesn’t look good because your skin is too dry. This is probably because you’ve been applying a thin layer of moisturizer with your hands before your primer and ...

Get Kim Kardashian West’s Best Features with Cameo Contour

Cameo Contour, our innovative and dual-ended contour stick has just turned two! When contouring became the hottest trend by celebrities like KKW (Kim Kardashian West), we sought out to make highlig...

The Skin Trick Makeup Artists Swear By

Let’s get to the point. Your makeup doesn’t look good because your skin is too dry. This is probably because you’ve been applying a thin layer of moisturizer with your hands before your primer and ...

5 Concealer Tricks Everyone Should Know

Up until the days of YouTube beauty gurus and tutorials, we all applied concealer the same way  in a half moon shape under our eyes to cover dark circles, and on top of pesky blemishes. Now, thanks...

Vegan Beauty You Need Now

  We are constantly striving for innovation. Each year, our development team gets together with our brand leaders to brainstorm new ways we can give you the trends you want while making you...

How To Look Amazing All Day

Making sure both wings are even and your concealer is set takes dedication. Nothing is more frustrating than looking in the mirror after what you thought was a “perfect makeup day” to find you have...

The Lipstick Hack This Byrdie Blogger Swears By

Everyone loves a matte lipstick. Nothing beats the retro glam of a high-pigment matte. Bloggers have been hacking this look over the past year. Whether it’s how to turn your lipstick stash matte wi...

PUR Goes to Paradise!

PÜR is one of the pioneers of beauty meets digital influence. Over the past year, PÜR has been working closely with top-tier beauty influencers to reshape the industry landscape using social media ...

Is Your Skincare Age Appropriate?

Needs change. As the skin ages, it requires different nutrients to keep it healthy and looking vibrant. The key to looking fabulous at any age is prevention, protection and the right products. It i...

Is It Time to Fire Up Your Makeup

Life would be so much easier if we had enough time in the day to get everything done without breaking a sweat. Our lives are not so easy and though the internet has us believing that we have just a...